INNOVATIONS AS A FACTOR OF ENSURING COMPETITIVENESS OF AN ENTERPRISE

Svetlana Zlatova; Ludmila Todorich

INNOVATIONS AS A FACTOR OF ENSURING COMPETITIVENESS OF AN ENTERPRISE

S Svetlana Zlatova L Ludmila Todorich

Received 09.03.2022

Revised 30.05.2022

Published 02.07.2022

Abstract

The article shows the need for the development of innovative activities at enterprises and presents the main structural elements of the strategy of innovative development. The paper assesses the innovative activity of enterprises as a condition for the effectiveness of its functioning in modern conditions, identifies the boundaries of innovation and substantiates the main innovative strategies that can form the company's competitive position in the markets

Keywords

Strategy innovation enterprise innovation strategy innovation activity of an enterprise

Suggested citation

Zlatova, S., & Todorich, L. (2022). INNOVATIONS AS A FACTOR OF ENSURING COMPETITIVENESS OF AN ENTERPRISE. Bulletin of the Kyrgyz National Agrarian University, 20(2), 77-81.

References

[1] Nozdrin, V.V. (2011). Innovative environment of a knowledge-based economy. Innovative Economics, 5-6(6).

[2] Parmakli, D.M., Todorich, L.P., Kuraksina, S.S., & Dudoglo, T.D. (2018). Modern innovative development of enterprises (textbook). Comrat: Comrat State University, Research Center "Progress".

[3] Saliy, V.V. (2011). The strategic role of innovation in ensuring the competitiveness of the enterprise. TERRA ECONOMICUS, 9(4(3)), 142-144.