DIGITIZATION OF THE BANKING ENVIRONMENT: STATE AND DEVELOPMENT TRENDS

This study presents the main aspects of the state and development of the country's banking sector in the context of digitalization of banking products and services. Today, digitalization is the dominant trend in the development of banking, as the realities of today show changes in the preferences and interests of clients associated with the introduction of the latest information technologies in servicing and the provision of services by banks in the country. The growth of digital transformation shows the main directions for the development of high-quality, fast and uninterrupted service to potential bank clients, using modern technologies that make it possible to receive fast and uninterrupted highquality services that do not require the client’s presence in the bank and makes it possible to increasingly replace cash with non-cash payments