USING INTERNET MARKETING TO SELL AGRIGULTURAL PRODUCTS

Received 27.07.2022
Revised 18.10.2022
Published 24.11.2022

Abstract

Until recently, agricultural producers preferred to use traditional marketing methods and lagged behind online marketing opportunities. In the developed countries of the world, the possibilities of the Internet have been used to promote manufactured products for a lond time, which is a powerful marketing tool for the effective development of agribusiness. The article proposes to combine the use of Internet marketing opportunities with the use of traditional marketing in the sale of agricultural products and its advantages are noted

Keywords

agricultural products agricultural marketing brand offline marketing online marketing internet users social networks
Suggested citation
Abdykerimova, A., Chynybaev, T., & Kozubekova, S. (2022). USING INTERNET MARKETING TO SELL AGRIGULTURAL PRODUCTS . Bulletin of the Kyrgyz National Agrarian University, 20(4), 291-294.

References

[1] National Statistical Committee of the Kyrgyz Republic. (n.d.). Information and communication technologies in the Kyrgyz Republic, 2017-2021. Bishkek: NSC KR. Retrieved from https://stat.gov.kg/en/.

[2] United Nations Development Programme. (2022). Marketing and promotion of organic agricultural products. Retrieved from https://www.undp.org/sites/g/files/zskgke326/files/2022-10/3_RU_Marketing%20si%20promovarea%20produselor%20agricole%20ecologice_2022.pdf.

[3] National Statistical Committee of the Kyrgyz Republic. (2023). Internet Day: 99% of Kyrgyzstanis are covered by mobile networks. Retrieved from http://www.stat.kg/ru/news/den-interneta-99-kyrgyzstancev-ohvacheny-mobilnymi-setyami/.