THE ROLE OF MARKETING IN THE DEVELOPMENT OF THE ECONOMY OF THE KYRGYZ REPUBLIC

Bakyt Umetov; Merimkul Kerimkulova

THE ROLE OF MARKETING IN THE DEVELOPMENT OF THE ECONOMY OF THE KYRGYZ REPUBLIC

B Bakyt Umetov M Merimkul Kerimkulova

Received 09.03.2022

Revised 30.05.2022

Published 02.07.2022

Abstract

The scientific article discusses the features of the development of marketing in Kyrgyzstan. The division into groups of domestic enterprises according to the degree of use of marketing in their activities is given. Based on the analysis, the role of marketing in the development of economic entities in Kyrgyzstan is substantiated

Keywords

Marketing marketing concepts domestic companies small businesses the role of marketing

Suggested citation

Umetov, B., & Kerimkulova, M. (2022). THE ROLE OF MARKETING IN THE DEVELOPMENT OF THE ECONOMY OF THE KYRGYZ REPUBLIC. Bulletin of the Kyrgyz National Agrarian University, 20(2), 66-72.

References

[1] Kerimkulova, M.K. (2013). Problems of marketing development in the Kyrgyz Republic. Bulletin of KNU named after Zh. Balasagyn: Special Issue, 196-200.

[2] Kerimkulova, M.K., & Maksutova, N.Z. (2013). Marketing approach to managing the development of the manufacturing industry of the Kyrgyz Republic. Bulletin of KNU named after Zh. Balasagyn: Materials of the international scientific-practical conference "Problems and prospects of economic development of the Kyrgyz Republic in modern conditions", dedicated to the 65^th anniversary of Doctor of Economics, Professor Sarybaev A.S., Special Issue(1), 478-484.